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Liberty of London

Folie!

Folie!

Regular price €99.00
Regular price €94.00 Sale price €99.00
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Shipping calculated at checkout.
Select your bag size/style K28 / Kelly Sellier

Made in france

A Perfect Fit for Your Bag

The Liberty Edition inserts are made with Liberty of London's iconic Tana Lawn™ printed cotton.

Tana Lawn™ is an ultra-fine, lightweight, and pure cotton fabric. As a result, our Liberty of London inserts are feather-light (the lightest in our collection). Despite being lightweight Tana Lawn™ cotton is not fragile;  it is famously used for dress and shirt making because of its durability.

Colour recommendations:

The Folie! fabric has a midnight blue base and multicoloured, whimsical design elements, which makes it a beautiful match for many different leather and bag colours. 

Reds, pinks, oranges and yellows: Apricot, Crevette, Bouganvillier, Capucine, Framboise, Jaunes de Naples, Lime, Rouge de Coeur, Rouge H, Rose Azalee, Rose Confetti, Rose Ete, Rose Extreme, Rose Texas, Rose Lipstick, Rouge Grenat, Rouge Tomate, Rubis, Soleil, Pink and many more. 

Blues and greens: Bleu Agate, Bleu Atoll., Bleu Electrique, Bleu Jean, Bleu Lin, Bleu du Nord, Bleu de Malte, Bleu Nuit, Celeste, Bleu Sapphire, Deep Blue, Emeraude, Indigo, Bleu Encre , Menthe, Vert Bosphore, Vert Criquet, Vert Jade, Vert Cypres, Vert Paon, Vert Vertigo, Malachite, Mykonos, Zanzibar, and many more.  

The Liberty of London Collection inserts in the Folie! fabric are made with our noted signature details: exquisite embroidery and distinct, high-quality French craftsmanship.

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Fabric details & Color Guide

The Liberty Edition inserts are made with Liberty of London's iconic Tana Lawn™ printed cotton.

Tana Lawn™ is an ultra-fine, lightweight, and pure cotton fabric. As a result, our Liberty of London inserts are feather-light (the lightest in our collection). Despite being lightweight Tana Lawn™ cotton is not fragile;  it is famously used for dress and shirt making because of its durability.

Colour recommendations:

The Folie! fabric has a midnight blue base and multicoloured, whimsical design elements, which makes it a beautiful match for many different leather and bag colours. 

Reds, pinks, oranges and yellows: Apricot, Crevette, Bouganvillier, Capucine, Framboise, Jaunes de Naples, Lime, Rouge de Coeur, Rouge H, Rose Azalee, Rose Confetti, Rose Ete, Rose Extreme, Rose Texas, Rose Lipstick, Rouge Grenat, Rouge Tomate, Rubis, Soleil, Pink and many more. 

Blues and greens: Bleu Agate, Bleu Atoll., Bleu Electrique, Bleu Jean, Bleu Lin, Bleu du Nord, Bleu de Malte, Bleu Nuit, Celeste, Bleu Sapphire, Deep Blue, Emeraude, Indigo, Bleu Encre , Menthe, Vert Bosphore, Vert Criquet, Vert Jade, Vert Cypres, Vert Paon, Vert Vertigo, Malachite, Mykonos, Zanzibar, and many more.  

The Liberty of London Collection inserts in the Folie! fabric are made with our noted signature details: exquisite embroidery and distinct, high-quality French craftsmanship.

Material, Weight & Care

100% Liberty of London Tana Lawn Cotton

Dry cleaning is recommended.

About MaiTai Collection Bag Inserts

THE BEST PURSE ORGANIZER FOR YOUR LUXURY BAGS

WHY CHOOSE OUR LUXURY BAG ORGANIZERS?

Crafted in France by skilled artisans since 2013, our luxury bag inserts protect your investment while keeping it in pristine condition, day after day. Each purse insert is meticulously designed for a perfect fit, made to last, and provides gentle support to the structure of your precious bag.

We believe every luxury handbag deserves the best protection, which is why we use only premium materials and the highest-quality fabrics from renowned fashion houses and prestigious interior design brands.

MADE IN FRANCE - UNPARALLELED CRAFTSMENSHIP

Crafted in France by skilled artisans, our inserts embody the tradition of French savoir-faire.

Each custom bag organizer is meticulously finished by hand, and features exquisite embroidery and precision detailing — blending traditional craftsmanship with modern luxury standards

Made with premium materials, our luxury purse inserts are made to last for years — if not decades.

PERFECT FIT

Our handbag inserts are precisely tailored to your bag’s size, shape, and proportions:

  • For Hermes Birkin and Kelly bags: These styles require special consideration, as the end panels fold inward when the sangles (straps) are pulled and the bag is closed. Our inserts are intentionally a few centimeters shorter to accommodate the folded panels, ensuring a flawless silhouette without bulging — and preventing the “bat-wing effect” common with flush-fitting inserts
  • For all other types of bags (e.g. Lindy, Bolide, Picotin bags): Our purse organizer inserts fit snugly and without gaps. The fit is smooth, supportive, and glove-like.

LUXURY FABRICS

Our founder — a longtime Hermès collector — is equally passionate about fine interior and fashion textiles.

That is why we offer a beautifully curated collection of high-end designer fabrics from houses such as Jean-Paul Gaultier, Etro, and Christian Lacroix, alongside prestigious names in interior design including Designer’s Guild, Liberty of London, and Andrew Martin.

We also feature a collection of pure linens sourced from renowned mills in Italy and the Vosges region in France.

All of our fabrics are high-quality, durable, and colorfast — so you’ll never need to worry about fading, fraying, or color transfer.

COLOR CHOICES - FREE COLOR CONSULTATION SERVICE

Whether you love understated elegance or a bold pop of color, our fabric collection allows you to customize your handbag to match your style. We always say: follow your heart!

Not sure which fabric suits your bag?

Explore now

Complete our free color consultation form, and we’ll email you a personalized recommendation - complete with a a collage of fabric suggestions tailored to your bag.

PROTECTION WITHOUT COMPROMISE

Every design element is carefully considered to protect your precious handbag:

  • All seams, corners, and pockets are inward-facing to ensure that nothing presses or pokes against the leather of your valuable bag.
  • Our insert’s flexible structure strikes a perfect balance as it is firm enough to support your bag to maintain its shape, but unlike rigid felt or plastic, it is also pliable enough so it won’t create lines or pressure marks on your bag’s precious leather.
  • Our purse insert organizer provides perfect protection for your bag's delicate interior leather and ensuring it remains perfect and pristine. It makes our handbag organizer the ultimate choice for safeguarding your investment.

FUNCTIONAL AND ORGANIZED PURSE INSERT

Equipped with side pockets in various sizes, our purse organizer insert offers easy access to essentials like your phone and keys, keeping them neatly organized and easily accessible.

LIGHTWEIGHT

Our inserts are exceptionally lightweight, ensuring no noticeable weight is added to your bag.

Weight range: 43g to 225g, depending on the bag size and fabric selected.
Detailed weight information is available on each product page.

READY TO SHIP

Our luxury bag inserts are shipped within 1-2 business days. Our efficient process is made possible because we maintain a small stock for every bag type and size, so you don’t have to put up with lengthy “made to order” waiting times.

If your preferred fabric is unavailable fill in this [contact form] to be notified when it is back in stock.

OUR STORY: PASSION FOR PERFECTION

Our founder, a decades-long enthusiast for Hermès scarves and bags, developed exquisite organizers for her bags in 2012 and shared them with the followers of her Hermès-related blog. The response to the “MaiTai inserts” was phenomenal and from there we have grown a loyal, worldwide customer base solely by word-of-mouth.

Each design has been refined over the years with obsessive attention to detail, resulting in the meticulously crafted product you see today.

Our founder personally selects every fabric, visiting showrooms in Paris and London to handpick the finest designs for our ever-evolving collection.

Today, our inserts are regarded as the best handbag organizers. They are the preferred choice by luxury bag owners who appreciate true craftsmanship, unmatched quality, and a flawless fit.

BAG STYLES AND SIZES

Choose the best luxury bag organizer to protect, organize, and elevate your handbag collection. Explore our collection and experience the perfect blend of style, protection, and craftsmanship with our purse organizer inserts.

Refer to the list below for a comprehensive list of designer handbag insert made by MaiTai Collection for the following bag styles and sizes made by Hermes, Chanel, Christian Dior and Goyard:

  • Hermes bag insert:
  • For Hermes Birkin bags:
  • B25 insert ( for a Hermes Birkin bag 25 / Hermes Birkin 25)
  • B30 insert ( for a Hermes Birkin bag 30 / Hermes Birkin 30)
  • B35 insert ( for a Hermes Birkin bag 35 / Hermes Birkin 35)
  • For Hermes Kelly Retourne bags:
  • K25 Retourne insert ( for a Hermes Kelly 25 bag /Retourne style)
  • K28 Retourne insert ( for a Hermes Kelly 28 bag /Retourne style)
  • K32 Retourne insert ( for a Hermes Kelly 32 bag /Retourne style)
  • K35 Retourne insert ( for a Hermes Kelly 35 bag /Retourne style)
  • For Hermes Kelly Sellier bags: 
  • K25 Sellier insert ( for a Hermes Kelly bag size 25 /Sellier style)
  • K28 Sellier insert ( for a Hermes Kelly bag size 28 /Sellier style)
  • K32 Sellier insert ( for a Hermes Kelly bag size 32 /Sellier style)
  • For Hermes Kelly Pochette bags/clutches 
  • KP Protective cover & liner ( for Hermes Kelly Pochette bags)
  • KP insert (for an exotic Hermes Kelly Pochette clutch bag)
  • For Hermes Evelyne bags:
  • EVE29 insert ( for a Hermes Evelyne PM / Evelyne bag size 29)
  • EVE33 insert ( for a Hermes Evelyne GM / Evelyne bag size 33)
  • For Hermes Garden Party bags:
  • GP30 insert ( for a Hermes Garden Party Tote size 30)
  • GP36 insert ( for a Hermes Garden Party Tote size 36)
  • For Hermes Halzan bags:
  • H31 insert ( for a Hermes Halzan 31 bag / Halzan bag size 31) 
  • For Hermes Lindy bags:
  • L20 insert ( for a Hermes Lindy 20 bag / Hermes Lindy size 20)
  • L36 insert ( for a Hermes Lindy 26 bag / Hermes Lindy size 26)
  • L30 insert ( for a Hermes Lindy 30 bag / Hermes Lindy size 30)
  • For Hermes Picotin bags:
  • P18 insert ( for a Hermes Picotin18 bag / Hermes Picotin size 18)
  • P22 insert ( for a Hermes Picotin22 bag / Hermes Picotin size 22)
  • P26 insert ( for a Hermes Picotin26 bag / Hermes Picotin size 26)
  • For Hermes Toolbox bags:
  • TB20 insert ( for a Hermes Toolbox 20 bag / Hermes Toolbox size 20)

Explore our Chanel bag insert for Medium and Jumbo Classic Double Flap bags, our Dior Book Tote insert, and our Goyard St Louis PM insert for a perfect fit.

  • For Chanel Classic Flap bags:
  • Chanel Medium Classic Double Flap bag insert
  • Chanel Jumbo Classic Double Flap bag insert
  • For a Dior Book Tote Medium bag:
  • Dior Book Tote insert
  • For a Goyard Saint Louis bag:
  • Goyard Saint Louis PM insert

Customer Reviews

Based on 22 reviews
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M
Michele Novak

I have now purchased three inserts for my Hermès handbags and am planning on purchasing more. I won't even use my bag(s) until my insert arrives. I've purchased cheaper inserts in the past, but no longer since I tried MaiTai. The quality is impeccable. They fit like a glove, the patterns are beautiful, I'm hoping though that the selection expands, but more importantly they don't lean a dent in the leather. I use my bags every single day so I want to protect them and MaiTai is my go to for that protection. You won't regret purchasing a MaiTai insert.

E
Esmee Hendrikse

Perfect insert for my Kelly bag. Fits perfectly and doesn't put any unwanted pressure on the leather. Nice sturdy material with enough pockets for my stuff. At first, I wasn't sure which one of the fabrics to order, but Tai was super friendly and helped me make the right choice for my insert :).

Dear Esmee,

Thank you so much for your wonderful 5-star review! It’s been an absolute pleasure communicating with you, and the insert looks stunning in your beautiful Kelly bag.

One of our top priorities is ensuring our inserts do not put pressure on the leather, and I’m thrilled to hear that the fit and pocket configuration work perfectly for you as well.

Also, thank you for sharing the IG video; it's always such a joy to see the inserts in action!

Warmest regards,
Tai

T
Tam

Wonderful design and colours and patterns blend in with bag. This is the 5th one I have bought for a bag and they protect the interior of your designer handbags and enhance interior visually. Quality materials and tailoring of all inserts.

Dear Tam,

Thank you so much for your lovely and kind words; they truly made our day!

We’re so happy to hear that you’re pleased with your inserts and that you appreciate the quality, fit, design, and colors.

Merci beaucoup for your continued support!

M
Marsha Russell

Item(s) were better in person than as advertised. Competitively priced. Worked as stated. To notch quality and service.

Dear Marsha,

Thank you so much for the kind words and five-star rating!

We are so happy to hear that the inserts exceeded your expectations and that you were pleased with both the quality and service.

Merci beaucoup!

B
Brenda

Best bag insert ever, wish there was more colors and patterns to choose from

Dear Brenda,

Thank you so much for your kind words and the five-star review!

We're thrilled to hear that you consider our inserts the best.

Currently, we offer 24 different fabrics and colors for the Birkin 30 inserts, and we'll be adding four beautiful new linen options this autumn.

If there's a specific color or pattern you’re looking for, please don’t hesitate to let us know!

w
wyheru

Just perfect. All my Hermes bags have MaiTai inserts, each of them are so well made and my personal favorites are the JPG collections. I got this Taupe one for my k25 vert amande and it looks gloriously good and elegant. Love love it so much ❤️❤️❤️

Dear Wyheru,

Thank you so much for your wonderful review!

We're truly honored that all your Hermès bags are paired with MaiTai inserts, and it is so nice to know that the Jean-Paul Gaultier collection holds a special place in your heart.

The JPG Skin Taupe insert looks absolutely stunning with your K25 in Vert Amande; it is such a refined and elegant pairing.

Thank you so much for sharing the photo; we loved seeing it! ❤️

T
Trish F.

Beautiful inserts made with quality materials. I am always pleased with my inserts from The Mai Tai collection and their inserts are my "go to" for all my Hermes bags.

Dear Trish,

Thank you so much for your kind words and continued support!

It means a lot to us that you appreciate the quality of the materials we use, and we're delighted to hear that our inserts have become your “go-to” for your Hermès bags.

What a wonderful compliment! Merci beaucoup!

K
Katrina in Seattle

I have four of these beautiful inserts for my Birkins including this one in Ivory, as well as one for my 24/24 35 (MaiTai recommended the one for a K32). In reality, a bag insert need only be practical, helping organize one's belongings and protecting the bag. These inserts do their job and are also beautiful. While I may be the only person to see the insert, I choose each one to coordinate with my bag and I love peeking in to see the gorgeous fabric.
The inserts are sturdy and 'stand' on their own when not in use. If I overload the side pockets, they occasionally 'lean' into the middle but I obviously haven't hesitated to buy a new one whenever I add a bag to my collection. I would and have recommended them to everyone.

Dear Katrina,

Thank you so much for your thoughtful and generous review and 5-star rating.

We are so happy to hear that you're enjoying your inserts with your collection of Birkin and 24/24 bags.

We design our inserts to be pliable intentionally; this ensures they won't press against the inner pockets of the bag, which helps to avoid any pressure lines or indentations on the exterior. It's a balance between structure and softness, and we're so glad to know that you've found them both practical and a pleasure to use.

We especially loved hearing that you choose each insert to coordinate with your bag; it’s those personal touches that make all the difference!

Thank you again for your continued support and for recommending us to others. It means so much, and is truly appreciated!

V
Viktoriya Fine

The most luxurious bag inserts you can find. This is my first place to go to when I get a new bag. Each insert makes your bag not only sturdy but also makes it more fancy on the inside. I love these inserts and I always recommend them to all my friends. I don’t buy any other inserts besides this brand. You would not regret trying it., if you love bags then you must try these inserts. They are done with superior quality that I have not seen anywhere else, plus it will preserve your bags for many years.

Dear Viktoriya,

Thank you so much for your kind and heartfelt feedback; it truly made our day!

We’re so happy to know how much you love our inserts and that they’ve become your first stop whenever you add a new bag to your collection.

I’m especially grateful for the lovely photos you shared with your review; seeing our inserts in action is always such a joy and a wonderful reminder of why we do what we do.

A huge thank you also for recommending our inserts to your friends; that kind of support means so much to us.

Merci beaucoup!

J
Joanne Fennell

I’ve bought many MaiTai bag inserts over the years as they are beautiful, functional and very special.
The quality is outstanding and they arrive perfectly packaged.

Dear Joanne,

Thank you so much for your continued support and for taking the time to share such a lovely review.

We're delighted that you've chosen MaiTai inserts for your Hermès and Chanel bags over the years. It is wonderful to hear that you find them beautiful, functional, and special, with outstanding quality. We take great care in packaging each order, so we’re thrilled to know everything arrives perfectly for you.

Thank you as well for the five-star rating — it means so much to us!